Most ocean startups are building products based on guesses. Here’s how one brand turned those guesses into data and real customer...

A playground for ocean entrepreneurs to unleash creativity and innovation: aquaculture. Aquaculture could be the biggest investment...

Growing the ocean economy means convincing a lot of people to change. “Everything requires marketing, because everything significant...

The most important skill for ocean impact? Knowing how to use words. As a programmer uses code to make a computer do something, you can...

Most ocean businesses struggle with understanding why their customers (really) buy. You might think you have a good idea as to why...

The #1 mistake that kills your ocean business: positioning your ocean solution as the hero of the story. Most ocean innovators and...