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Lessons from the best in the industry, simplified for a quick read.
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The "Hard Part" of Ocean Entrepreneurship
"If you find yourself saying 'I've done all the hard part, now I just need to get the word out', then you haven't done the hard part." -...
Feb 221 min read


The Algae Product Development Diagnostic Tool
In this blog post, I want to share with you a free tool I have developed for innovators and entrepreneurs looking to incorporate algae as...
Sep 28, 20242 min read


Algae's Place in the Health and Wellbeing Market Trends
In the previous blog post, we’ve looked at the durable trends that are driving consumer demand in the health and wellbeing space. Just to...
Aug 8, 202411 min read


6 Durable Consumer Trends Driving Demand in Health and Wellbeing
Health awareness is at an all-time high, fundamentally transforming consumer products. Nowadays, health is approached proactively—not...
Jul 10, 20248 min read


Marketing Seaweed: Lessons Learnt
How do you sell something new? Something different? Something unfamiliar? This is one of the biggest challenges entrepreneurs face in the...
Jun 17, 20244 min read


The Lock And Key
In the book This is Marketing, the author Seth Godin says that “it doesn’t make any sense to make a key and then run around looking for a...
May 15, 20242 min read
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