Sep 282 minThe Algae Product Development Diagnostic ToolIn this blog post, I want to share with you a free tool I have developed for innovators and entrepreneurs looking to incorporate algae as...
Aug 811 minAlgae's Place in the Health and Wellbeing Market TrendsIn the previous blog post, we’ve looked at the durable trends that are driving consumer demand in the health and wellbeing space. Just to...
Jul 108 min6 Durable Consumer Trends Driving Demand in Health and WellbeingHealth awareness is at an all-time high, fundamentally transforming consumer products. Nowadays, health is approached proactively—not...
Jun 174 minMarketing Seaweed: Lessons LearntHow do you sell something new? Something different? Something unfamiliar? This is one of the biggest challenges entrepreneurs face in the...
May 152 minThe Lock And KeyIn the book This is Marketing, the author Seth Godin says that “it doesn’t make any sense to make a key and then run around looking for a...
Apr 22 minChefs: Seaweed's Secret WeaponSeaweed has potential as a food ingredients in the West, no doubt. It’s healthy, sustainable, but perception lags behind. People might...
