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Lessons learnt from the best in the industry.
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The Most Important Skill for Ocean Impact
The most important skill for ocean impact? Knowing how to use words. As a programmer uses code to make a computer do something, you can...
Apr 71 min read


The 5 Whys
Most ocean businesses struggle with understanding why their customers (really) buy. You might think you have a good idea as to why...
Apr 52 min read


The #1 mistake that kills your ocean business
The #1 mistake that kills your ocean business: positioning your ocean solution as the hero of the story. Most ocean innovators and...
Mar 72 min read


The "Hard Part" of Ocean Entrepreneurship
"If you find yourself saying 'I've done all the hard part, now I just need to get the word out', then you haven't done the hard part." -...
Feb 221 min read


The Algae Product Development Diagnostic Tool
In this blog post, I want to share with you a free tool I have developed for innovators and entrepreneurs looking to incorporate algae as...
Sep 28, 20242 min read


Algae's Place in the Health and Wellbeing Market Trends
In the previous blog post, we’ve looked at the durable trends that are driving consumer demand in the health and wellbeing space. Just to...
Aug 8, 202411 min read
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