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THE BLOG
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Lessons learnt from the best in the industry.
Key topics deconstructed and synthetised for a quick read.
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Sep 282 min read
The Algae Product Development Diagnostic Tool
In this blog post, I want to share with you a free tool I have developed for innovators and entrepreneurs looking to incorporate algae as...
Aug 811 min read
Algae's Place in the Health and Wellbeing Market Trends
In the previous blog post, we’ve looked at the durable trends that are driving consumer demand in the health and wellbeing space. Just to...
Jul 108 min read
6 Durable Consumer Trends Driving Demand in Health and Wellbeing
Health awareness is at an all-time high, fundamentally transforming consumer products. Nowadays, health is approached proactively—not...
Jun 174 min read
Marketing Seaweed: Lessons Learnt
How do you sell something new? Something different? Something unfamiliar? This is one of the biggest challenges entrepreneurs face in the...
May 152 min read
The Lock And Key
In the book This is Marketing, the author Seth Godin says that “it doesn’t make any sense to make a key and then run around looking for a...
Apr 22 min read
Chefs: Seaweed's Secret Weapon
Seaweed has potential as a food ingredients in the West, no doubt. It’s healthy, sustainable, but perception lags behind. People might...
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