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Lessons learnt from the best in the industry.
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Sep 28, 20242 min read
The Algae Product Development Diagnostic Tool
In this blog post, I want to share with you a free tool I have developed for innovators and entrepreneurs looking to incorporate algae as...


Aug 8, 202411 min read
Algae's Place in the Health and Wellbeing Market Trends
In the previous blog post, we’ve looked at the durable trends that are driving consumer demand in the health and wellbeing space. Just to...


Jul 10, 20248 min read
6 Durable Consumer Trends Driving Demand in Health and Wellbeing
Health awareness is at an all-time high, fundamentally transforming consumer products. Nowadays, health is approached proactively—not...


Jun 17, 20244 min read
Marketing Seaweed: Lessons Learnt
How do you sell something new? Something different? Something unfamiliar? This is one of the biggest challenges entrepreneurs face in the...


May 15, 20242 min read
The Lock And Key
In the book This is Marketing, the author Seth Godin says that “it doesn’t make any sense to make a key and then run around looking for a...


Apr 2, 20242 min read
Chefs: Seaweed's Secret Weapon
Seaweed has potential as a food ingredients in the West, no doubt. It’s healthy, sustainable, but perception lags behind. People might...
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