Challenging My Assumptions
- Fed DeGobbi
- Oct 23
- 1 min read
What if you’re wrong?
How often do you challenge the assumptions you operate by?
Yesterday, I sat down with Catalina Cendoya, Director of The GSFR | Global Salmon Farming Resistance. We met at Por el Mar's Buenos Aires head office – an organisation dedicated to ocean conservation.
It was a really open and honest conversation, looking at all the different perspectives. A nice way to get out of my bubble and challenge my own assumptions.
Aristotle supposedly said, “The mark of an educated mind is the ability to hold two contradictory ideas without necessarily believing either of them.”
Idea #1:
It is possible to farm salmon sustainably in the ocean. Innovation, ocean startups and impact entrepreneurs are a powerful force for good, and will incrementally overcome the challenges and find a way to do it right.
Idea #2:
The challenges and the sacrifices are too big to justify open-net salmon farming at all. In the words of Yvon Chouinard, founder of Patagonia and a prominent supporter of the GSFR project, “There is no right way to do the wrong thing”.
What do you think? Is there a third idea? Have you ever found yourself holding contradictory ideas?
If you’re interested in the full interview with Catalina, keep an eye out for the next episodes on The Ocean Age podcast.



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