Turn Ocean Innovation
Into Revenue & Impact

MAKE MARKETING A FORCE FOR GOOD
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THE BLOG
Actionable Insights
Lessons from the best, simplified for a quick read.
ABOUT ME
Hey, I'm Fed DeGobbi.

Ocean founders are brilliant at solving technical and scientific problems. Where most struggle is understanding the psychology behind human decisions.
I help them bridge that gap, making marketing a force for good.
After more than a decade working with hundreds of businesses to protect rivers and coastal areas from industrial pollution, including multinationals like Nestlé, Coca-Cola, Airbus, and Rolls-Royce, I learnt that the most powerful tool for change isn't technical solutions – it's the ability to communicate clearly, in a way that builds trust and drives action.
In 2022, I launched The Ocean Age Podcast, which led me to speak with founders, innovators, and industry leaders across the ocean economy. Across these conversations, the same pattern kept emerging: strong science, great ideas, huge potential, but limited insight into human behaviour and how to influence decision-making.
Failing to attract the right customers and generate sustainable revenue can kill even the best ocean startups.
I help ocean founders win customers and scale their impact. No hype or marketing BS, but science-based strategies that generate real revenue while creating real change.
TESTIMONIALS
Working with Fed is the best of all worlds: seaweed industry knowledge, marketing expertise, actionable suggestions, and a positive attitude. Highly recommend!

Krista Rosen
Co-Founder
Cold Current Kelp
The simple marketing strategy gave us the clear roadmap we were looking for. Finally, a clear plan that understands our niche industry and provides actionable next steps!

Morten Kroslid
CEO & Co-Founder
Sirputis






