Behavioural Science
for Ocean Founders

Ocean founders are brilliant at solving technical and scientific problems. Where most struggle is understanding the psychology behind human decisions: investors, customers, talent, and partners.

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After more than a decade working with hundreds of businesses to protect rivers and coastal areas from industrial pollution, including multinationals like Nestlé, Coca-Cola, Airbus, and Rolls-Royce, I learnt that the most powerful tool for change isn't technical solutions – it's the ability to communicate clearly, in a way that builds trust and drives action.

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In 2022, I launched The Ocean Age Podcast, which led me to speak with founders, innovators, and industry leaders across the ocean economy. Across these conversations, the same pattern kept emerging: strong science, great ideas, huge potential, but limited insight into human behaviour and how to influence decision-making.

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This gap shows up in critical moments: How do investors actually choose which companies to fund? What makes customers adopt one solution over another? What makes top talent join, and what signals they're the right fit?

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Ocean innovation succeeds when founders understand the psychology driving these decisions. That’s where my work focuses.

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I work with ocean founders to help translate complex solutions into clear positioning, strengthen investor and customer narratives, and apply behavioural insight to fundraising, go-to-market strategy, and hiring.