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THE BLOG
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Lessons from the best in the industry, simplified for a quick read.
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Behavioural Change
Growing the ocean economy means convincing a lot of people to change. “Everything requires marketing, because everything significant...
Sep 3, 20251 min read


The Most Important Skill for Ocean Impact
The most important skill for ocean impact? Knowing how to use words. As a programmer uses code to make a computer do something, you can...
Apr 7, 20251 min read


The 5 Whys
Most ocean businesses struggle with understanding why their customers (really) buy. You might think you have a good idea as to why...
Apr 5, 20252 min read


The #1 mistake that kills your ocean business
The #1 mistake that kills your ocean business: positioning your ocean solution as the hero of the story. Most ocean innovators and...
Mar 7, 20252 min read


The "Hard Part" of Ocean Entrepreneurship
"If you find yourself saying 'I've done all the hard part, now I just need to get the word out', then you haven't done the hard part." -...
Feb 22, 20251 min read


The Algae Product Development Diagnostic Tool
In this blog post, I want to share with you a free tool I have developed for innovators and entrepreneurs looking to incorporate algae as...
Sep 28, 20242 min read
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