Innovation Without Adoption

Why is ocean tech stuck at the pilot stage?

The myth is that more innovation is needed, but the solutions already exist. They are just not being adopted as standard.

Emily Charry Tissier has a clear answer as to why that is the case.

Emily is the CEO and co-founder of Whale Seeker, a company that uses AI to detect marine mammals from drone, aircraft and satellite imagery.

She recently wrote about this in the Journal of Ocean Technology, and when we spoke at the World Ocean Summit in Montreal, she explained:

"We're not in an innovation bottleneck. We have the technology. We have the solutions. And in most cases, they have been vetted in the real world. They have been accepted by regulators. They haven't been scaled."

A pilot proves possibility. Adoption delivers long-term change. Right now, we keep funding the first and ignoring the second.

In Emily's words: "If we keep funding pilot projects, we'll only ever get pilot projects."

In our conversation, she goes deeper into why and what it would actually take to change it.

Check out the full episode on The Ocean Age Podcast – out today.