Get Seen. Get Leads. Make Waves.
Helping ocean businesses generate better leads and scale their positive impact.
Join 1000+ ocean innovators and entrepreneurs getting actionable insights every month on how to communicate their value and influence their market.
THE BLOG
Actionable Insights
Lessons learnt from the best in the industry.
Key topics deconstructed and synthetised for a quick read.

I'm the host of Inside Seaweed Podcast and help ocean businesses scale their positive impact through strategic communication.
For over a decade, I worked with hundreds of businesses to protect our rivers and coastal areas from industrial pollution. At the intersection between environmental science and communication, I learnt that the most powerful tool for change isn't technical solutions; it's the ability to communicate clearly and to influence people toward positive environmental impact.
This insight led me to launch Inside Seaweed, growing it into a community of ocean industry professionals. Now, I help ocean entrepreneurs and innovators clarify their message, generate better leads, and scale their positive impact.
Hey, I'm Fed.
ABOUT ME
PARTNERS
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